About SOBCO

SOBCO is a private family office and investment company headquartered in Jeddah, Saudi Arabia, with roots dating back to 1990. Founded by Hamdan Alsobhi, the company was built on a strong foundation of entrepreneurial vision, disciplined investment, and long-term value creation.

In 2025, SOBCO transitioned into a structured corporate family office to manage and expand the group’s investments through a professional and institutional approach.

Today, SOBCO manages a diversified portfolio across real estate development, private equity, and public markets. Guided by a disciplined long-term investment approach, the firm focuses on preserving and growing wealth for future generations through strategic decision-making, prudent risk management, and long-term partnerships

Our Vision

To be a trusted steward of capital, preserving and growing wealth across generations through disciplined investments and enduring partnerships.

Our Mission

To manage and grow a diversified portfolio through disciplined investment, professional management, and long-term value creation.

Core Values

Integrity

We uphold the highest standards of ethics, transparency, and accountability in every decision we make.

Long-Term Perspective

We prioritize sustainable outcomes and enduring value over short-term gains.

Investment Discipline

We apply rigorous analysis, prudent risk management, and strategic thinking to every investment opportunity.

Excellence

We are committed to achieving exceptional standards in performance, governance, and execution.

Partnership

We believe long-term success is built through trusted relationships and mutually beneficial collaborations.

Core Investment Areas

Real Estate Development

Strategic Business Investments

Hospitality

Investment Focus

SOBCO manages and operates a diversified investment portfolio across multiple sectors, focusing on long-term growth, capital preservation, and sustainable value creation.